Eco-Friendly Fashion: Creating a sustainable environment
The World we live in is our home. If we would like to keep it that way, we have to take some steps. One of these steps include recognizing how we consume fashion and clothing. Sustainable fashion encourages us to change our understanding in order to maintain the ecological integrity. It is an environmental movement, which tries to change the fashion industry to become more sustainable by changing the social and cultural outlook of fashion, regardless of the textile or clothing item itself.
The fashion industry causes waste in several different ways such as water waste, water pollution, fabric pollution and climate changing emissions. It is very resource intensive and if we won’t take action, there may be no resources left to be used intensively. The UN Environment Programme (UNEP) says that the fashion industry is the second biggest consumer of water globally. It also causes more carbon emission then international flights and sea transportation combined. It is also pointed out that “The average consumer buys 60 percent more pieces of clothing than 15 years ago. Each item is only kept for half as long.” For example, in the UK, more than one million tons of clothing were purchased in 2016 alone, and the amount of wasted fabric, discarded by consumers, was overwhelming. Hence it is absolutely crucial that we, both as producers and consumers, are taking action towards making more aware choices.
P.A.L’s action comes from this awareness. As P.A.L. we recognize the problems that the fast-fashion creates and encourage slow-fashion to be more predominant. Slow-fashion considers the design, production and consumption of fashion. It encourages fashion to become more ethical and sustainable at the same time. One of the main ideas of slow-fashion is re-purposing and recycling. One way to do this is to reduce the waste while making clothes and using recyclable materials. The other is re-purposing old clothes through second-hand shopping, repairing and redesigning along with renting or borrowing clothes rather than buying new ones. Slow-fashion challenges mass production and focuses on creating more durable products. As a result of the mass production, the consumer might tend to perceive it as disposable, since it is very easy to procure, use and get rid of. Thus, more waste. Slow-fashion aims to change this perception by delivering durability, exclusiveness and eco-friendliness. It also affects the production chain and the workers of the industry. It encourages slowing down both in production phase and in consuming phase.
We considered all these factors while creating P.A.L’s designer clothing. We use environmentally sensitive, vegan fabrics, which are patented as V-Label at the European Vegetarian Union. Our fabrics also conform to Global Recycle Standard (GRS) which means that the water used in production is recycled rather than being disposed in the nature. Our vegan clothing brand tries to create awareness through fashion in many different areas. We care about fashion itself and our world, the environment, animal rights, women’s rights, rights of visually impaired along with what fashion workers go through during the production phase. We stand against hurting the eco-system that we live in, while finding ways to improve it. We try to make our point and create an awareness through fashion since it is global. By presenting our contribution as an eco-friendly clothing brand, we wish to decrease the damage caused by the fashion industry. Our intention of reversing this effect is one of the key concepts we keep in mind.
The combination of all the previous points results in stronger reflection on the consequences our clothing choices have on the environment. Providing and using sustainable clothing must be a concern to us all, since it is an everyday item in our lives. We can make more conscious choices and thereby contribute positively to the world. We can change how we treat nature, and aim to sustain it better. By changing our habits, we can change the world.