Slow Fashion: What is it and why do we need it?
SLOW AND STEADY
In the recent years, the fashion industry’s approach to clothing started to shift to become more sustainable. While this happened, new concepts appeared such as ethical fashion, sustainable fashion and slow fashion that are closely related to each other.
What is Slow Fashion?
In order to understand slow fashion, we need to understand fast fashion and the consequences it brings. Fast fashion designs and produces based on the fast trends and cheap prices. It creates the notion that clothes are disposable.
The reason for this is the fact that fast fashion and mass production causes the quality of the item to decline faster. Then causes the consumer to buy more and more. This understanding causes an overwhelming amount of overproduction, creates a lot of waste and overworks the employees.
Slow fashion is a movement that stands up against the consuming ways that fast fashion creates. Compared to fast fashion, what slow fashion does is, to slow down all processes of production and prolong the life of the products by creating sustainable items. It also indicates a more mindful way of shopping for clothes.
Slow fashion encourages people to buy less, get secondhand clothes, re-purpose or recycle them and wherever possible, to choose natural fabrics. One very nice description of slow fashion would also be “quality over quantity.” It considers all of the phases that a clothing item goes through: Design, materials, production, the product’s end of life and how it is disposed.
Less production with more life is one of the mottos of slow fashion. Slow fashion supports sustainable actions, as well as ethical conditions of the workers of the industry. Slow fashion encourages to better the working conditions of fashion workers by fair wages and fair treatment.
Why Slow Fashion?
Simply because it is more beneficial to both the planet and the people who lives on it. As mentioned above, mass production of the fashion industry is very corruptive for the environment. Water pollution, water consumption, textile waste, actual toxic waste, and greenhouse emissions that are created by the fast fashion industry is enormous.
Slow fashion aims to reduce all of these by making durable clothes that are often made from the materials that are sourced locally or through fair trade. In the sense of disposal, slow fashion also considers the wellbeing of our planet. It acknowledges the waste that is created in the process of making clothes.
By creating clothing that lasts long, it reduces the amount of textile waste. In some cases, even biodegradable material is used so that it can lower the impact even more. In addition, as the end user, we are able to contribute to the change by altering our shopping habits and being mindful when buying, using and disposing the clothing items. It is easier to buy more and more but slow fashion reminds us that less is more.
P.A.L’s Contribution to Slow Fashion
P.A.L is mindful environmentally. It recognizes the problems of fashion industry and acts in accordance. One of the main actions P.A.L. takes is to promote fair fashion. It recognizes the problem of overworking the fashion workers and the horrible conditions they work in.
P.A.L. is against the idea of filling a small room with a lot of people and forcing them to work in unhealthy conditions. P.A.L. provides a healthy working area and healthy working conditions to its employees. All of P.A.L.’s employees receive full compensation of their work fairly. The employees are treated fairly in all necessary steps of production.
P.A.L. also produces all of its designer clothing by hand. The garments are all handmade and sustainable, which contributes to the idea of slow fashion.